Instagram Shopping Functionality

Can I tag products on my website on Instagram Shopping?  Yes, you can! Instagram Shopping utilizes Facebook to access products.  So, there are several steps you must take to get Facebook to access your website products, make sure your Instagram account has been converted to a business account, then wait for Instagram to approve your account for product tagging.  

1. Facebook Product Catalog:  You can use your Google Shopping Feed URL to allow Facebook to automatically index your active website products.  Here's Facebook's instructions for setting up your Product Catalog in your Facebook account: https://www.facebook.com/business/help/1397294963910848.  Copy your Google Shopping URL from the Manager (Tools > Data Export > Google Base Product Feed) and paste that in the 'Schedule Reoccurring Upload' section.  Once your products are listed in your Facebook Product Catalog, you can move on to setting up your Insttagram account.
2. To activate Product Tagging in your Instagram account, follow these steps:  https://help.instagram.com/1108695469241257 Once Instagram approves your account for Product Tagging, you should be all set!